With love for automotive in our heart and vision with the camera in our soul, we bring our ideas to life at The Autofocus. While everything about content is getting too technical or unreal, we’ve accepted the challenge to bring back the personal touch of art to automotive photography, films and creative direction.
Like humans, every automotive creation has a unique persona and lifestyle around it, we understand that and focus on it. This narrowness of our expertise brings vastness to our experience of over a decade spent doing what we love the most. We are the concept artists, the story-tellers, the visualizers, making the best brands and agencies believe in our axiom- Drive it All the Way.
Kunal Kelkar is one of India’s leading automotive photographers and automotive films
specialists. Since 2012, he has been carving his way through the automotive industry
globally and is also a Fujifilm X Photographer. After switching his world from molecular and
cell biology, Kunal went after his two passions- cameras and cars. Kunal works with a wide
array of clients, not just locally but internationally too. Kunal stands by Sir William Lyons
quote that, "The automobile is the closest thing we will create to something that is alive,"
and that the effort that man puts in to create this masterpiece of engineering should be
celebrated by showcasing the beautiful design in the most unique way possible.
His style can be defined as “Refined Reality,” where he does use some post production to enhance the reality of the images captured. His work takes him all over the world, capturing automobiles in various locations. Most of Kunal’s work is for the commercial space, images are used in campaign commercials for print and digital promotions.
Kanika has spent little over a decade in
marketing, branding and producing creative
content for the some of the most desired
brands in the automotive, lifestyle and luxury
space. A journey that started with a love for
cameras, blended with the interest in
advertising and film production. Soon the
creative aspect of her personality, met the
business acumen that helps her to crack this
industry so well.
Now at The Autofocus she leads the core conceptualization team and spends most of her time in cultivating relationships with clients. While managing the process of treatments and storyboards, most importantly budgeting, scheduling and handling production for most of our work.
It’s taken a while to have built this ecosystem which allows her to have amazing experiences while traveling and working in over 28 countries
Associate Art Director
Video Post Production
Finance and Accounts
Web and SEO
Photographer and Retoucher