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Changing the Game for Kids

August 10, 2019

Laureus Sport for Good hosts an annual award ceremony that honors individuals and teams from the world of sports for their sporting achievements throughout the year. 

In India, an organization called Yuwa is a non-profit that focuses on empowering girls through football. Their program of slum soccer helps underprivileged girls find a purpose in the community through the sport of football. 

Mercedes-Benz is a major sponsor in the Laureus Sport for Good campaign and has been showing their support with such organizations all over the world. 

Mercedes-Benz approached us to photograph a team of slum soccer girls that have been doing extremely well in the heart of India. 

The GLC with Laureus and #MBSocialCar vinyls reached from Chakan with a surprise for the girls in the form of some footballs. They were over joyed when it arrived and even showed off their skills for the camera.

 

Yuwa was nominated and won the 2019 Laureus Sport for Good award and is the third Indian entry to do so. 

The experience of photographing these girls in their element solidified our belief of always making most of the opportunities that life gives you and that a little support can go a long way. 

Our best wishes for the Yuwa foundation and their slum soccer program. 

 

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