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August 20, 2019

The Audi A1 Sportback is the entry level car for the iconic German manufacturer from Ingolstadt. The small, premium hatchback shares quite a few of it’s components with Volkswagen’s Polo but has its own unique identity with its sculpted exterior and interactive interio...

August 19, 2019

The iconic Swedish automaker, known globally for making the safest cars, were looking to do a production in the UAE. Now for those of you that follow the brand and their communications, you’d know that the brand loves subtle pantones and soft natural light which is ver...

August 14, 2019

New brands and new car launches are always high-stake projects. We had been working with Morris Garages India since MG Live 2018. Like everyone, we were aware that MG would soon be launching their first car in the Indian market and that it was to be a hi-tech SUV. 

MG I...

August 13, 2019

The Alps – Europe’s most formidable and loved mountain range. They pass through eight countries, France, Italy, Austria, Germany, Switzerland, Liechtenstein, Slovenia and Monaco and are famously known its powdery ski-slopes and outrageously beautiful views. There is so...

August 12, 2019

The biggest motorcycle manufacturer in India, Royal Enfield were looking to create some content for their accessories. After a very extensive pitching process we were awarded the project and set out to shoot in Goa, the chilled out beachy state of India. The aim being...

August 10, 2019

Laureus Sport for Good hosts an annual award ceremony that honors individuals and teams from the world of sports for their sporting achievements throughout the year. 

In India, an organization called Yuwa is a non-profit that focuses on empowering girls through football...

December 26, 2018

Now that 2018 is coming to a close, it’s time to take a few minutes to step back and reflect at the wonderful times we had.

2018 was a year in which, at The Autofocus we focused on doing variety of projects in various styles all over the world. We wanted to explore our...

February 6, 2018

“This primordial place,
Forever unfazed,
Born from Fire and Ice,
Under the aurora lights

Let time slip by,
Like hourglass sand
As you enjoy this Ode to Iceland.”

Iceland has been one of the most intriguing destinations on our travel list for the last year and a half or s...

February 5, 2018

Volvo’s new design language has made it’s already practical and reliable cars even more desirable. The launch of the all-new XC90 brought about a radical redefinement of the brand in the market, from design to safety and driving dynamics. Keeping this new look in mind...

February 5, 2018

The Land Rover Range Rover Autobiography is already one of the most expensive cars currently sold in the Indian market. When we got the call to come shoot the press images of yet another Range Rover, we were under the impression that it was probably the refreshed 2018...

February 4, 2018

2017 marked Italian supercar manufacturer with the Prancing Horse sigil, Ferrari’s 70th Anniversary year. They celebrated it in style all over the globe with various driving events, luxury and lifestyle collaborations and a whole gala of fun for it’s owners. On Decembe...

January 21, 2018

2018 has started off on a great note for us. India’s only F1 circuit, the Buddh International

Circuit, currently retired from the calendar, made a deal with us at The Autofocus to become their official media partners for their track days and events.

The Buddh Internation...

January 20, 2018

The Range Rover Velar was probably one of the most awaited SUVs to come into to the market. Not just for me, but all over the world. The all-new Land Rover design ethic, sporting minimalistic looks and extremely refined tones and style really make this particular Range...

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